«This interior is certainly one of the best in Moscow. It looks so superb and grand that it feels strange to realize this is just a store. Paradoxes continue. Colors – black, white, and red – are fine, but their combination could connote mourning. However, the hustle and bustle of the shopping center make the colors look like an elegant backdrop. The perfectly proportioned atrium might remind of an empty concourse, but «hieroglyphs» of escalators cross right where they should. Classical spirit of the galleries with three-pontite divisions, pylons, tympanum contrasts with iron, glass and the capsule of elevator cage…»
Nikolay Malinin, 2005 May «Shtab-kvartira» /«Headquarters»
The building is located in the southern part of Moscow, between one of the main highways, Warsaw highway, and Novodanilovskaya embankment of the Moscow river, on a plot of 4.99 hectares that is a part of a rehabilitated industrial zone.