«… when you enter, you discover a completely enchanting gallery without any columns - an actual shopping street, lit by a skylight. The glass is not visible from the ground, so, entering, you feel a pleasant surprise: the hanger turns out to be a museum. Of course, at the end of it, it’s still a hangar: the biggest in Moscow, «Ramstore» (12 thousand sq. m.) But even it’s tremendous size lines up with the idea of a store-city. Orange walls echo the color of the facade and the large, neon signs, crawling in different directions («Butter!» «Eggs!» «Cheese!») convert the interior into a kind of urban space. That is, first street gallery, filled with small tenants, and then (in accordance with all the laws of business) the market area «anchors».
The plot area of about 500 hectares proposed for the EXPO is located in the western part of the city on the picturesque shore of the Upper Iset pond, 3 km from the center of Ekaterinburg and close to the border that separates the European and Asian parts of Russia.
The office interior of the famous cosmetic company Estee Lauder leaves a feeling of lightness, agility and transparency, which is achieved through clear zoning, extensive use of glass and light-colored finishes.