The contest objective was to create a city landmark. The dynamic sculptural shape was chosen for the building considering the great number of distant view-points and the city urban qualities in general. The 'twisted' structure looks different from each point. The spectacular effect is increased by inclining the facade planes at different angles.
The volume is divided by horizontal shifts following the functional zoning layout: a public center and a hotel in the lower levels, A-class offices above, then serviced apartments and a a panoramic view restaurant in the penthouse, from which the whole city, the Obskoye sea and the airport are observed. The tower is placed at a bulky 2-5 floors high base cut into the slope.
The vertical functions distribution comes from the competition task, however this cannot be considered to be an efficient solution as each function requires independent vertical communications and evacuation routes.
Schwarzkopf Professional Academy is an educational center of international scale, providing hairdressers with the opportunity to study according to all relevant European standards and in all areas of the profession of hairdresser: dyeing, haircuts, styling, care.