The contest objective was to create a city landmark. The dynamic sculptural shape was chosen for the building considering the great number of distant view-points and the city urban qualities in general. The 'twisted' structure looks different from each point. The spectacular effect is increased by inclining the facade planes at different angles.
The volume is divided by horizontal shifts following the functional zoning layout: a public center and a hotel in the lower levels, A-class offices above, then serviced apartments and a a panoramic view restaurant in the penthouse, from which the whole city, the Obskoye sea and the airport are observed. The tower is placed at a bulky 2-5 floors high base cut into the slope.
The vertical functions distribution comes from the competition task, however this cannot be considered to be an efficient solution as each function requires independent vertical communications and evacuation routes.
The plot area of about 500 hectares proposed for the EXPO is located in the western part of the city on the picturesque shore of the Upper Iset pond, 3 km from the center of Ekaterinburg and close to the border that separates the European and Asian parts of Russia.
The office interior of the famous cosmetic company Estee Lauder leaves a feeling of lightness, agility and transparency, which is achieved through clear zoning, extensive use of glass and light-colored finishes.