Important requirement from Servier was to create the design with so called French touch, emphasizing the French origin of the brand. Architects in return suggested using combinations of colors and materials, restrained and strict, the golden mean of a combination of incongruous things, such as an office and a French interior. Of course, this is the severity and elegance of graphics, created by black partitions, it is the warmth of light wood, the shine of glass, the exquisite carpet covering of a noble crimson hue with a pattern, the elements of decor. All components of the interior are selected in such a way that it looks appropriate and corresponds to the conditions of the working environment.
The plot area of about 500 hectares proposed for the EXPO is located in the western part of the city on the picturesque shore of the Upper Iset pond, 3 km from the center of Ekaterinburg and close to the border that separates the European and Asian parts of Russia.