Tissot opened its boutique on Tverskaya street in 2016. The interior design of the store emphasizes the main values of the brand, and its exclusive design expresses a harmonious combination of traditions and innovations.
The design of the boutique Tissot, although small in area, but complex and therefore interesting. The difficulty was that the store was in a historic building - it was not easy to coordinate and replace the front windows, and the location of the signage. The project also provided for the two floors, by cutting through a hole in the floor between the first and second floor and arranging a new staircase. However, the mere fact that the store is located on one of the main streets of the capital, brought reasons for concern.
The original design project was developed by LACELLULA LAB for the branded beech brand Tissot. The project was overseen by the brand manager from the headquarters in Switzerland Irena Maricic Masnjak.
The architects were set a clear task: it was necessary to use the area of the four business center floors to maximum effectiveness and organize workplaces for the greatest number of employees of the law firm.
Moving into the newly built BREEAM certified modern business center of A Class "Arcus III” has been considered not only as a technical consolidation of two Moscow offices, but also as an opportunity for qualitative improvement of workspaces.