Tissot opened its boutique on Tverskaya street in 2016. The interior design of the store emphasizes the main values of the brand, and its exclusive design expresses a harmonious combination of traditions and innovations.
The design of the boutique Tissot, although small in area, but complex and therefore interesting. The difficulty was that the store was in a historic building - it was not easy to coordinate and replace the front windows, and the location of the signage. The project also provided for the two floors, by cutting through a hole in the floor between the first and second floor and arranging a new staircase. However, the mere fact that the store is located on one of the main streets of the capital, brought reasons for concern.
The original design project was developed by LACELLULA LAB for the branded beech brand Tissot. The project was overseen by the brand manager from the headquarters in Switzerland Irena Maricic Masnjak.
The building is located in the southern part of Moscow, between one of the main highways, Warsaw highway, and Novodanilovskaya embankment of the Moscow river, on a plot of 4.99 hectares that is a part of a rehabilitated industrial zone.