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street retail


ADDRESS Tverskaya str., 4



About Project

Tissot opened its boutique on Tverskaya street in 2016. The interior design of the store emphasizes the main values ​​of the brand, and its exclusive design expresses a harmonious combination of traditions and innovations.
The design of the boutique Tissot, although small in area, but complex and therefore interesting. The difficulty was that the store was in a historic building - it was not easy to coordinate and replace the front windows, and the location of the signage. The project also provided for the two floors, by cutting through a hole in the floor between the first and second floor and arranging a new staircase. However, the mere fact that the store is located on one of the main streets of the capital, brought reasons for concern.
The original design project was developed by LACELLULA LAB for the branded beech brand Tissot. The project was overseen by the brand manager from the headquarters in Switzerland Irena Maricic Masnjak.

Other projects

EXPO 2020
The plot area of about 500 hectares proposed for the EXPO is located in the western part of the city on the picturesque shore of the Upper Iset pond, 3 km from the center of Ekaterinburg and close to the border that separates the European and Asian parts of Russia.
Estee Lauder
The office interior of the famous cosmetic company Estee Lauder leaves a feeling of lightness, agility and transparency, which is achieved through clear zoning, extensive use of glass and light-colored finishes.
When you enter, you discover a completely enchanting gallery without any columns - an actual shopping street, lit by a skylight.