The entrance groups of the 2nd (central) and 3rd (service) entrances of BC "Aurora", as well as the premises between them, fell under the reconstruction.
It was necessary to create comfortable representative areas and a capacious conference center, to fill the space with transformable and multimedia elements.
All creative principles are already formulated in the central reception area. It is a luminous volume with elements of tinted glossy glass. Behind the counter there is a voluminous "portal" of rhythmically decreasing vertical bars with dynamic illumination. Illumination scenarios are based on corporate customer standards, they can be changed depending on tasks and moods. On the embedded screens, corporate videos are shown. Completing the solution is a lamp of complex shape, invented by the famous designer Karim Rashid.
The plot area of about 500 hectares proposed for the EXPO is located in the western part of the city on the picturesque shore of the Upper Iset pond, 3 km from the center of Ekaterinburg and close to the border that separates the European and Asian parts of Russia.
The office interior of the famous cosmetic company Estee Lauder leaves a feeling of lightness, agility and transparency, which is achieved through clear zoning, extensive use of glass and light-colored finishes.