The showroom's location presented the architects with the problem of harmonically combining the style of a Moscow street with the Porsche corporate style. The elongated form and relatively low volume of the premises set certain limits to creating an interior design project. The solution was to create windows extending down to ground level. This made the showroom visibly larger and, with the help of light colored finishing materials, created the impression of spaciousness and a continuation of the street.
The building is located in the southern part of Moscow, between one of the main highways, Warsaw highway, and Novodanilovskaya embankment of the Moscow river, on a plot of 4.99 hectares that is a part of a rehabilitated industrial zone.