The showroom's location presented the architects with the problem of harmonically combining the style of a Moscow street with the Porsche corporate style. The elongated form and relatively low volume of the premises set certain limits to creating an interior design project. The solution was to create windows extending down to ground level. This made the showroom visibly larger and, with the help of light colored finishing materials, created the impression of spaciousness and a continuation of the street.
The plot area of about 500 hectares proposed for the EXPO is located in the western part of the city on the picturesque shore of the Upper Iset pond, 3 km from the center of Ekaterinburg and close to the border that separates the European and Asian parts of Russia.