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25 august 2016
ADIDAS HOME OF SPORT OPENED IN MOSCOW
The official opening of a new office adidas CIS in the business center "Krylatsky Hills" was on Thursday, August 25. The opening was marked by a festival of sports, in which the staff and friends of the brand took part in outdoor training under the guidance of leading trainers, tested the unique fitness machines and the newest studios of the fitness club THE BASE, and also set personal records in a special race.
CEO adidas AG Herbert Hainer and Martin Shenkland, Managing Director adidas CIS took part in sports and solemn events.
The new Moscow office has become one of the largest and most innovative among adidas offices in the world. The six-floor building was not accidentally called THE HOME OF SPORT - it accommodates not only the workspace, but also the state-of-the-art fitness club THE BASE, equipped with equipment unique for Russia, as well as a specialized adidas Academy, which will allow employees and later everyone who wants to go through personal Growth, find a balance in life and make sports it’s harmonious part.
"We believe that sport can change the lives of people around the world. Therefore, it is a great honor for us to open today not just the office, but the real THE HOME OF SPORT. Our doors are open to everyone who shares our values and faith in the power of sport. For us, the Russian market is extremely important, we are ready to invest maximum of our forces and knowledge in its development, and opening a new office is the best confirmation of our plans, "Martin Shenkland, Managing Director of adidas CIS.
The guests of the opening could appreciate all the possibilities and the latest programs of the fitness club THE BASE, try the first dry-swimmers in Russia, simulators with virtual reality, world-famous group training Les Mills and much more.
Denis Kuvshinnikov, Director of the Department of Interiors of ABD Architects: "We managed to comfortably accommodate 1,000 jobs on 3 floors and at the same time emphasize the dynamic and sporting spirit of the company. The inspiration for us was, among other things, the brand's various logos: from the cultic "trefoil" to the classic three strips. The principle of openness and democratic office is reflected in every detail: from planning to furniture and materials solutions. By the way, many of the materials used are made in Russia. "
The joint work of ABD architects and the construction company Pridex was highly appreciated by specialists and quality certificates of BREEAM and LEED.