The concept assumes stage-by-stage development of territory by a total area of 192,0 hectares in 4 stages. During 1st stage (the area of territory of 50,2 hectares) 125 000 sq. m. of a total area of buildings will be built, during 2nd stage (5,8 hectares) – 33 800 sq. m., 3rd stage (28,0 hectares) – 52 500 sq. m., 4th stage (108,0 hectares) – 293 800 sq. m.
1st stage includes an administrative-business complex, which is supposed to incorporate all necessary services for work with potential residents: a business incubator, primary objects of social service, service buildings and the constructions, necessary objects of an engineering infrastructure and three buildings of research-and-production appointment.
The plot area of about 500 hectares proposed for the EXPO is located in the western part of the city on the picturesque shore of the Upper Iset pond, 3 km from the center of Ekaterinburg and close to the border that separates the European and Asian parts of Russia.
The office interior of the famous cosmetic company Estee Lauder leaves a feeling of lightness, agility and transparency, which is achieved through clear zoning, extensive use of glass and light-colored finishes.